軽薄短小
kei.haku.tan.shou

Literally: light – dilute – short – small

Alternately: Of a thing: small and light. By metaphorical extension, a person whose character is shallow; a hollow person with no substance to them.

Notes: The physical meaning has apparently become widespread since around the 1980s, as a positive trait to be sought after in goods such as electronics.

The watch, or the woman? You decide! (Actually it’s from an ad for Skagen “hybrid smartwatches.” So… yeah, you decide.)